ENON, Ohio, Feb. 15, 2011 -- Speedway SuperAmerica LLC, the fourth largest company-owned and -operated convenience store chain in the U.S., today announced its official corporate name change to Speedway LLC. The Speedway name is largely recognized by consumers in Ohio, Michigan, Indiana, Illinois, Wisconsin, West Virginia and Kentucky as a premier source for quality fuels and merchandise items.
With the Dec. 1, 2010, sale of 166 SuperAmerica locations, primarily located in Minnesota, the name change reflects the current brand make-up of the Company's approximately 1,350 gasoline/convenience store locations. Tony Kenney, president of Speedway, said, "The name change solidifies our identity within the convenience store industry and leverages the inherent strength of our Speedway brand."
Speedway's brand strength has been recognized in 2009 and 2010 by the EquiTrend® Brand Study conducted by Harris Interactive. In both consumer brand awareness studies, Speedway has been the highest ranked retail gasoline brand in the U.S. in terms of overall brand equity.
About Speedway LLC
Speedway LLC, headquartered in Enon, Ohio, is the nation's fourth largest company-owned and -operated convenience store chain with approximately 1,350 stores located in seven states in the Midwest. Speedway is a wholly owned subsidiary of Marathon Oil Corporation (NYSE:MRO). For further information about Speedway, visit the Company's web site at http://www.speedway.com/.